We’re changing how we brief to rights-holders. Large scale brief outs are ineffective and waste both your and supervisors time. We all remember the famous case of the supervisor cc’ing 200 catalogues on one brief…..we prefer targeted briefs to select rights-holders we know have what we need.
Redfive compiles large libraries of data on their rights-holder clients. When we have a brief, we shortlist the catalogues/contacts that have corresponding/suitable music and dig into their archives.